Personal Logo

I have finally finished my personal logo for my graphic design & photography business! Note: I am eventually changing my last name to my mother's maiden name, LaFleche. Until then, Emma LaFleche will be my artist name.

I chose Marion and Helvetica Neue as my typefaces because I enjoy mixing thin serif and sans-serif typefaces in my designs. In addition, I elected to include a circle shape within my logomark because it can be further associated with the moon, which is a personal connection to myself. I see myself in the moon, I was born during a full moon, and I have a tattoo of a full moon on my ankle. On a different note, I chose to include an organic watercolor mark to allude to my more traditional art side.

Feel free to check out my new online portfolio as well: emmalaflechedesign.com.