Furious Spoon

We conceptualized, branded, and launched one of Chicago's hottest ramen shops. Five years and seven locations later, Furious Spoon continues to benefit from its unique brand of hot noodles and loud hip-hop.

Partnering with Michelin-Star Chef, Chin Thompson, Idea Booth concepted and launched Furious Spoon.

What has grown into one of Chicago's hottest ramen shops with seven locations and counting, Idea Kitchen developed a brand strategy that has guided activities from content creation and restaurant design to media planning and web development.

Our efforts transformed an idea into a trendy fast-casual brand that continues to thrive with each new location.