The Independent Group Website

For the launch of The Independent Group, a full fund raising and PR strategy was needed including branding, messaging, data analysis, social media management, film and photography, and of course website with digital integrations. We worked with The Independent Group to develop a fund raising and campaign strategy that was clear and effective, allowing for clear calls to action that translated to building a following and raising interest. All of this in days and weeks.

Within the first week of the new launch The Independent Group has raised hundreds of thousands, collected over 200k followers on Twitter and, as it stands, has resulted in a social media reach of 850 million. We have also managed all the data from signups and donations throughout the process.