BlueWave

BlueWave is on a mission to bring solar to every community. As a certified B Corp, they are guided by their responsibility to their customers, community, and the planet.

Focus Lab worked with the BlueWave closely on a robust discovery of their existing website to lay the ground work for our project. Our team did a light brand refresh, revising their existing brand logotype, colors, and typography; created a new visual language; and made a completely new site, built on Craft CMS.

BlueWave's purpose is to protect the planet—and they do this by providing access to renewable energy. This purpose served as our guiding light during the brand process. The curvature in the A represents a horizon, and our planet. We stayed close to the old logotype while aligning the style with their purpose in a more bold and steady direction.

We're really happy with the end result and can't wait to share more! Huge shout out to team members @Shabnam Gideon, Devin, @Andy Fought and @Jessie Gilligan for their hard work!