Logo: Firestarter

I was recently lucky enough to create a logo for Firestarter, a new sub-brand of Fundera. It's a brand specifically designed for new small businesses, who may not qualify for larger business loans, but still need to get their finances off the ground.

I wanted to convey an abstract spark (think, just lit the match), without feeling too on-the-nose and literal.

I started with Fundera's brand colors and typeface, hoping to create an identity that holds its own while still feeling like a part of the Fundera family.

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I’m available for remote freelance design work.

Portfolio site: www.justthegritty.com

I’m also on Instagram