OSHI オシ Branding

Brand concept & identity for OSHI オシ, a Japanese restaurant.

Inspired by the unique Japanese culture, especially patterns and typography. The logo is custom made and its expression is based on Japanese typography, therefore logo has two versions — vertical and horizontal. Vertical position of logo reflects the orientation of Japanese script. The trademark consists of Japanese national symbol — sun, mount Fuji and the national dish — noodle.

See the full showcase here: Behance