Beno Saradzic
The visual identity making of this personal brand was quite challenging. My expedited research to cognize the concepts of time-lapse and videography including the history and techniques involved, helped me to appreciate the amount of efforts that go into a seemingly effortless transition of beauty in time. I found it the most impressive and exciting way of showcasing prolonged elegance in an ephemeral manner.
This insight highlighted the importance of incorporating time and visual marvel in substantiating your logo. Thereby prompting me to adopt the elements of ‘eye’ and ‘hourglass’.
The eye in the middle of the logo enunciates the divinity of the eye-catching effect of incidents as captured by the eye of the camera, which is merged with the hourglass that symbolizes the lapse in time. The multilayered effect created by the borders of the hourglass essentially outlines the time frame of evanescent events witnessed by the eye.