Dacor Redesign Detail
Dacor, the premier manufacturer in luxury appliances had a problem. Their brand interface and digital touch-points didn’t reflect the premium nature of their products — or speak to the right audience (interior designers vs home owners). We were commissioned by Publicis.Sapient (formerly Razorfish) to develop the design language for an immersive product hub with a top-shelf aesthetic that positions Dacor as a thought leader, influencer, and pivotal resource in the luxury design industry. The new Dacor experience balances brand essence, influencer stories, and product portals in a unified, premium digital destination.
art direction
creative agency
creative direction
creative strategy
design
design direction
design studio
interactive
los angeles
ui
ux
visual design
web design
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Posted on
Feb 26, 2019
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