Dollar General Back To School Suave Photo Match Game UI

2013 - #TBT AGENCY: MIRUM ROLE: DIGITAL ASSOCIATE CREATIVE DIRECTOR AND UX LEAD

The Ask: Inspire Dollar General shoppers to do more of their Back to School shopping including their personal care shopping, at Dollar General.

Our Solution: Build a custom Back to School “Photo Hunt” game that entertains and awards mom shoppers when they search and find missing parts of each photo. Through this gaming experience and content strategy, we can help deliver the message to mom that her personal care needs like Suave, exist at Dollar General and are at a great value.