El Lobo Rojo Beer label

I worked with Learfield Licensing, The University of New Mexico and craft brewery Rio Bravo Brewing Co. to develop the branding and packaging for a UNM-branded craft beer. El Lobo Rojo is a classic wheat beer brewed with fresh cherry juice and deliciously hopped. As the official color of UNM, cherry was chosen to be the core component of the beer. The can design also features iconography from the school fight song, the Sandia Mountains, the state of New Mexico and a hoppy cherry pattern in the background to tie it all together.

Check out the attachment for some great shots and the full label and view the full project on my site.