The Rarehouse - Landing Page
For way too long, it was difficult for sneakerheads in Europe to buy and sell their kicks in a convenient, safe way. Based in Düsseldorf, The Rarehouse aims to change all that with an innovative pricing model and free authentication service.
I worked together with a team of developers and shareholders to drive both brand awareness and commercial growth. I was in charge of all aspects of UI/UX design, covering everything from visual identity to brand collateral and digital marketing.
After completing the visual identity, I moved onto UX and UI for the landing page. This meant defining site architecture, creating wireframes and user flows and finally translating everything into visual design.
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