CrockPot E-commerce Solution

https://salbolanosdesign.com/portfolio/create-something-delicious-with-crockpot/

AGENCY: MIRUM | ROLE: CREATIVE DIRECTOR

KEY DELIVERABLES: CLIENT AND CUSTOMER DESIGN WORKSHOPS, BUSINESS REQUIREMENTS, CUSTOMER JOURNEY MAPPING, HEURISTIC ANALYSIS, UX STRATEGY, PLATFORM IDEA, KEY VISUALS, UX + WORKFLOW CONCEPTS, WIREFRAMES, AND UI DESIGN

BUSINESS CHALLENGE: STRENGTHEN THE RELATIONSHIP WITH CURRENT CROCK-POT OWNERS AND HELP THEM RE-ENGAGE WITH THE BRAND.

WHAT WE MADE: A CROCK-POT PLATFORM THAT CHANGES THE WAY PEOPLE SEARCH FOR AND INTERACT WITH RECIPES, TRANSFORMING THE CHORE OF MAKING DINNER INTO A CREATIVE CHALLENGE.

IMPACT: THROUGH THREE MONTHS, ONLINE SALES WERE LIFTED, EMAIL SUBSCRIPTIONS WENT UP 50%, AND VISITS TO SITE CONSISTENTLY GREW OVER SIX MONTHS