Registry Matchmaker

Personalization and curating experiences to match a customer’s preferences is fast becoming the baseline for any great web experience. With Registry Matchmaker, we tried to bite off a small piece of this technology initiative to help expose the customer to the wide variety of products at West Elm, while also continually improving which products recommendations they see based on their own input.

Read full case study: http://www.katharinefriedgen.com/west-elms-registry-matchmaker/