Aroma Website

The Aroma website was both fun and insanely difficult. Having to write, rewrite, and test copy is extremely difficult and this was my first time ever doing it (To those of you who this is your day job, you're the real MVP!)

The design itself was simple and straight forward. I wanted the application to have the spotlight and make it very easy for the developers to build.

*My Thoughts*
I feel there is a very different mindset when creating brand materials vs a product. Branding is all about the narrative while the product focuses mostly on the experience.