AK Aesthetics - Logo Concepts

Being passionate about fitness myself, i felt good when Aron contacted me to develop the branding for his fitness clothing brand, AK Aesthetics 💪

He really wanted to convey the values of the spartan lifestyle like discipline and willpower, so i started by creating four concepts related to that.

The two on the left convey a spartan helmet, the one on the top right represents a spartan shield with the letters AK on it and the one on the bottom right, our personal favorite, conveys an A with a spear on it’s negative space.

What about you, what's your favorite and why? Let me know in the comments 🤙

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📨 Got a project? Let's work together! Email: wisecrafted@gmail.com

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