The Swipe is Right

AKA For the Love of Strategy.

Let's cut to the chase: strategizing and branding a dating app is HELLA FUN. Here's a sneak peek at the strategy documentation for Jaumo, a global dating app, where @Clea Hernandez and myself dug deep on brand strategy and positioning strategy to inform the incredible designs that @Chase Turberville then birthed.

Total hotness. We're in love.