LEGO 60th Anniversary Brand Page UX & UI

Sal Bolanos
Sal Bolanos
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    LEGO 60th Anniversary Brand Page UX & UI
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    https://salbolanosdesign.com/portfolio/lego-60th-anniversary-ux-ui/

    Agency: Mirum | Creative Director

    Key Deliverables: Client and Customer Design Workshops, Business Requirements, Customer Journey Mapping, UX Strategy, UX + Workflow concepts, Wireframes, and UI Design

    The Ask: Expand LEGO's 60th Brick Anniversary to make Walmart the epicenter of the celebration for multiple generations of LEGO passionate people.

    What we did: Reignited the love of LEGO among parents who played with it as a kid, and inspire gifters to share their passion with the children in their lives during the 60th anniversary celebration

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