Best Foods Burger Builder UX & UI

Agency: Mirum Agency | Role: Creative Director Program: Hellmanns/Best Foods Top Dish - Juicy Burger

https://salbolanosdesign.com/portfolio/best-foods-juicy-burger-builder/

Key Deliverables: UI Design Strategy, Concept models, Wireframes, and Visual Design

The Ask: Convince heavy Safeway Hellmann's / Best Food Mayonnaise shoppers that mayonnaise can be used beyond the sandwich condiment and transform their food to a larger scale.

The Solution: Develop an experience that plays into the Grilling Theme Season and heroes Best Foods Mayo and the Juicy Burger recipe at Safeway. This digital extension of the program will show how easy it can be to make your burger juicier with Best Foods.

how it all came together