KP Brand Identity

This is the brand identity I created for myself to represent my freelance business. I’ve been working on this over several months, through hundreds of monogram logo sketches and several iterations. I really wanted to create a logo using the golden ratio as a guide and I chose this final logo design because it expresses my design style which tends to lean toward minimal and geometric.

See more of this project here: https://www.katrinapacheco.ca/#/kp-brand-identity/