Cayman Activity Guide
The Cayman Activity Guide — a comprehensive map of everything to do, see and eat in the Cayman Islands — was a trusted resource in need of an update.
The competitor and media landscape had changed dramatically over the guide’s 20 year history, and our goal was to increase advertising revenue with a new strategy and redesign. With the magazine’s current and upcoming competitors in mind, we reconsidered every piece from a strategic perspective – advertising units, art direction, message hierarchy, content organization, and useful tools like maps and guide tips.
On the design side, Left Right Media set out to completely update the magazine’s cover, internal page layout, photography, typographical elements, and icons to add a renewed sense of energy and life to the Islands’ most popular travel guide.