INSA Recreational Cannabis Branding and Packaging
We partnered with startup INSA to build their brand from the ground up as they lead the Massachusetts recreational cannabis revolution. Our work included a naming rationale, brand positioning, visual identity, and experience profiles for each of the brand’s flower offerings. We also built a complete packaging system for over 100 unique SKUs that considered consumer navigation and that created an emotional, tactile experience specific to each product. Distinctive canvases painted by our in-house artists showcase nature-inspired patterns that when applied to the packaging, pop in retail and provide a sensory shopping experience.
Learn more about the project here: https://bit.ly/2RqQE3i
agency
brand identity
branding agency
cannabis
cannabis logo
cannabis packaging
canvas
graphic design
hand painted
identity
illustration
logo
package design
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Posted on
Feb 20, 2019
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