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Wordmark for a client, Able Company, a new kind of patient relationship manager (PRM) for prosthetics and orthopedics that puts patients first. Work in progress.

Based on GT Cinetype with exaggerated properties. GT Cinetype is itself based on lettering for subtitles (hence the name); the laser cutting machine couldn't move in curves so there's no curved lines. It's a fusion of technological ability and human expression which is similar to the nature of prosthesis—it's all about the intersection of machine and human ability to make something even greater than the sum of their parts.