Project Rescue Foundation brand development

Project Rescue is a ministry to women and children in sexual slavery focused on providing physical, emotional and spiritual rescue and holistic restoration. Their multifaceted programs aim to provide a safe environment for transformation and growth.

I was asked in the Fall of 2011 to start the branding process and shortly after they hired a new president for the foundation ... the project dropped off radar for them. Hoping to complete this Summer.

The goal was to paint the positive liberated side of what they do, rather than the dark side of what they are pulled out of. Their logo for the actual non-profit is a butterfly trapped in barbed wire. So this was seen as a progression out of that.