Open Door Centre Slide

The project and the re-brand began with some in-depth conversation and discovery. Speaking with the people from the Open Door Centre helped me to understand their identity at its core and from here I could work towards creating a brand that evoked feelings of optimism, progress and opportunity.

I started by choosing a more friendly and less imposing font in a lower case to give a more approachable feel. I then edited it slightly to create a feeling of balance and harmony. This was highlighted further by adjusting the existing colour palette to more pastel tones and adding the soft pink as an accent colour.

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