Funeral company

So I've been thinking a lot about emotions on this one. It's a site for a funeral company and the purpose of the site is to arrange funerals. I didn't want to end up with dark colors, flowers and ornaments. I wanted this site to show some empathy and to evoke that arranging a funeral is an easy thing to do. So the colors are bright and muted, there's as little ornaments as possible (those crosses and one ornament in footer) and everything unnecessary has been removed.