Swimming with Debré craft beer branding

Able Baker Brewing asked me to create a graphic that tells the story of the French Minister of Defense’s famous PR stunt in 1970. Michel Debré and the French government were embroiled in damaging controversies regarding the safety and long term effects of their nuclear testing in the Pacific. To offset these concerns, Debré stripped down and swam in the Mururoa Lagoon just six hours after the 914 kiloton nuclear test, code named Licorne.