Wiosna

Wiosna (Spring) is a new movement on the Polish political scene.

https://www.behance.net/gallery/76202909/Wiosna

The task assigned to Rio Creativo was to design a brand identity system of maximum functionality which would also bring a breath of fresh air to the Polish political scene. At the same time, the system needs to bear a clear, concise and vivid communication in all possible channels, most importantly social media, spectacular events and television. We made a conscious move away from the serious and solemn tone towards one that is more optimistic, joyful and fresh.