Identity for an NGO - Joy of Helping

Context : Joy of Helping, An NGO based in New Delhi, Helping underprivileged kids.

Concept: The Visual identity is derived from the feeling of helping others, which is happiness " :) ". The final Identity is smiley symbol infused with the Brand name to create this unique identity, yet recognisable.

Full Project : https://www.instagram.com/rahulxpande/