Zillow Web Redesign Concept

A Study In UI #004 Zillow Web Redesign Concept

Visual Hierarchy

"When you deliberately de-emphasize secondary and tertiary information, and make an effort to highlight the elements that are most important, the result is immediately more pleasing..."

A Zilllow Web Redesign Concept used to demonstrate the importance of visual hierarchy consisting of various information and elements. By emphasizing and de-emphasizing UI components through contrast of colors, font weights, sizes and spacings, I was able to display a much clearer hierarchy of primary, secondary and tertiary information on a limited canvas.

-

Thanks @Steve Schoger and Adam Wathan for demystifying the concept of visual hierarchy in their book Refactoring UI