The Curio Collective Reborn 2

For our branding redesign, we knew we needed to start with a new typeface. URW Antiqua fit the bill perfectly. A clean and modern slab serif with styling characteristics reminiscent of old fashioned wood type. What's not to love?

Both of us love the Art Deco period of design and wanted our new branding to be influenced by the geometric patterns of that era. We also knew from the beginning of this process that we wanted to create a similar "CC" monogram as our old branding (if it ain't broke...) as a secondary mark. So we started with the same modified "C" from our new main logo and used it to create the monogram you see above.