CropProphet

Client Brief- The brand name of the product is CropProphet. The product is offered by Prescient Weather. Prescient offers what I call "destination product websites" which are products that are essentially independent of the Prescient Weather Brand.

Please consider the following: 1) CropProphet is a corn/soybean yield forecasting system. I.e. Although agriculture inforamation, we think of it as financial market information. Our primary target is large, sophisticated hedge funds. Our secondary target is anyone trading agricultural financial futures. 2) Our core customers at hedge funds are "quants" (i.e. quantitatively inclined financial analysts and traders at hedge funds) 3) I would like at least one draft logo to not have any weather symbology. CropProphet is a yield forecast product, not a weather forecast product, per se. 4) We have two slogans we used this year: a) "Avoid the hype. Get the facts. Use CropProphet for your grains market intelligence" b) "Quantifying the impact of weather on grain yields." 5) Think FinTech (i.e. Financial Technology) 6) Please do at least one design using the Green and Yellow of the existing logo. DO NOT have anything that looks like the existing logo. 7) Prescient Weather is in the process of updating logos. Please see https://www.climbiz.com. This logo has certain design elements. Ideally, a viewer of the 3 draft logos you create will be able to determine that the CropProphet logo and the ClimBiz logo are "of the same family".

One possibility for this is to provide a draft logo using a similar looking sun (maybe yellow at the core changing to green by the edge?) and a two color CropProphet word.

Posted on Feb 11, 2019

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