Do Not Use Money
The "Do Not Use Money" project arrived thanks to my Rep in Spain, the Mushroom Company. It was lots of fun due to the creative freedom and having the chance to be part of a project with designers I really like.
The Mushroom Company shares this info with us:
"The CLV agency came to us and told us about the project and we loved the idea. Bankia became the first financial institution to offer to their clients all digital plattforms of payment. All the creativity was around the claim Do not use money. They worked on the letterings that coexisted with the digital payment device.
And here the result of the 6 versions from the 6 different Mushroom’s artists: Alex Trochut, Six & Five, Jenue, Mr. Kat & Friends, Anxo Amarelle and Conspiracy Studio. A great team to launch a concept and an also great product."