Customer Interview template (The McKinsey way)
You may not think about it explicitly, but you probably interview someone every day. It could be a customer, coworker, or competitor. Consider how many times you have interacted with someone who had important data and information that related to a problem you were working on.
Interviewing is a primary data collection method at McKinsey (one of the world’s top consulting firms.)
McKinsey interviews are a standard operating procedure for every project, and they are conducted with purposeful consistency.
This template will help you increase the effectiveness of data gathering through interviews.
Download it for FREE here: https://gum.co/30kcig
đź“Ś If you need further guidance, read the article here
With gratitude, Alex ___
PS: By applying these 3 UX principles to your product, you can improve the customer experience up to 30%.
PPS: And if you are a growing-stage SaaS company or a startup, check this to learn how your company can get an unfair competitive advantage with UX strategy in just 3 months. ___