Gray Line Cityrama

Gray Line is a worldwide brand responsible for hosting and organizing touristic tours around major cities in the world. Gray Line Cityrama is their Portuguese counterpart, organizing tours around Lisbon, Porto and Algarve, and other type of activities all over Portugal.

In 2016, they asked my team to work on a redesign of their website, in order to better represent their brand online, and help convert visitors into customers, by facilitating the online booking of tours. Their previous website was outdated, and did not represent the growth this company was having in Portugal.

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