Where to next? Human Billboard Campaign

Human Billboard ad campaign for Travelzoo, held during Sydney's Vivid Festival 2018.

The brief was to create something colourful and fun that would inspire festival attendees to download the Travelzoo App.

Inspiration for these designs came from the interactive mural trend, where members of the public can interact with murals for perfect selfie settings. I wanted to steer clear of using photography in this project, and utilise illustrations to inspire non-specific travel destinations.