Branding Illustrated

This is an illustration I cobbled for my blog BONES.
http://xk9.com/bones

I resent that "branding agencies" are hired to created identity design. What results is, too often, milquetoast solutions created for some lowest common denominator. I want to incite identity designers- Graphic Designers- to reclaim the practice of corporate identity for a more enlightened clientele who appreciates a an intelligent designer's perspective.

Please read my rant and comment.

I co-created this with Todd Harris from iStock. I know, stock is for losers or those without budgets. Guilty... and guilty.