NFL CTV Concept (2017)

Flashback to a visual concept / direction associated to a full redesign of our Connected TV app that happened 2-3 yrs ago. The current in market app still utilizes the menu system we established, but the UI was updated to follow our NFL Product Design System (not shown).

The menu system was designed to allow for continuous playback while browsing, but users can "Step in or out" for a richer playback experience. See attachments for more details.

Sean Crebbs
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