Unity Fellowship Logo & Brand Design

This is my first shot!!

Recent logo design created for a non-profit incubator in Durham, NC. Had a blast thinking through the abstract values of the program and translating it visually. The concept is based on the root system of the redwood tree.

The Unity Fellowship is a capacity building and strategic leadership development program for nonprofit leaders designed to address the over-saturation and underdevelopment of the Durham non-profit community. The goal of the Unity Fellows program is to train nonprofit leaders in key organizational practices that promote long term organizational stability, while elevating key leadership skills that are specifically calibrated to Durham’s local context. The redwood trees grow as tall as they do not by growing their roots super deep, but instead interlocking their root systems, sometimes miles wide, in order to create stability to support their incredible height. I thought it would be a perfect illustration of such a worthwhile program. Excited by the way it turned out, and so are the clients