Curbed Handbook logo and color exploration

The final logo and one of the palettes that wasn't chosen for an early 2018 project with Curbed and their new editorial vertical, Handbook :)

Our project partners wanted a wordmark that felt helpful, thorough, engaging, reliable and fun. "We provide an accessible, enjoyable, and unbiased set of explainers about buying, renting, and living in a home that are otherwise hard to come by in a market saturated by retailers and developers pushing their own agendas."