Homegrown Color Exploration

I used cassette tape mockups to present color options to Homegrown.

I thought this could potentially be a good social media device - announcing new beer arrivals on the tapes. During the early stages of brand audit and the naming process, we liked "Back Catalogue" as an option. Like a deep dive in music, the best, funkiest, most special beers are found in the back of an ordering doc.

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