KFC Kentucky Bucket

I was asked by global agency Hogarth to provide custom lettering & illustration for an upcoming summer promotion for KFC South Africa.

The goal of the campaign was to give a distinctly South African personality and flavour to the words and images

Relevant South African sayings were used creating an eclectic mix of Xhosa, Zulu and english languages.

The lettering and illustrations were printed on wax paper and used as part of the campaign look and feel which was then used across all print and digital media across South Africa.

The illustration pieces composed of different KFC terminology and iconography which relate to the brand intrinsics.

Full project here.