Cubo Invest

Cubo Invest is a brand about financial market trends. When it comes to money, there are some messages that must be transmitted to the client: authority, security, and technology. Besides that, we want the client to know that their assets will raise with our tips and financial analysis available on our website.

The mark has meaning to it: I played with the symbol tridimensionality in a 2D way, so I used the hexagonal shape to represent a coat of arms, symbolizing security. The cerulean blue reinforces this concept. The round corners of the symbol and the typography also show that the brand is reliable because something with sharp edges might represent something aggressive and dangerous. The ascending arrow, in turquoise blue, represents what every person wants to see with their money: growth.

The typography is something modern and, at the same time, strong - because of the capital letters. Each letter of the logo has a rising diagonal line, as seen on the symbol's blue arrow, to represent a successful investment.