Discovery Labs logo

Logo & Brand Colour Design for Deloitte Discovery Labs.

"Echoing the Deloitte dot, the round ‘stamp’ is a visually-striking brand signature. Highly modern, with a sense of (revolving) movement, the logo is also very practical.

The colon is a statement in punctuation. By leaving the name ‘unfinished’, the colon makes it clear that Discovery Labs* is just the beginning."