Website Redesign for High-End Online Program

At SplitBase we primarily focus on luxury, fashion, beauty and lifestyle brands, but Self-Publishing school wanted to leverage our data-driven design process to redesign their website, which after all, sells a high-ticket program.

The company didn't just want a pretty website, they wanted a new site that would actually generate more sales.

We began the redesign process with our Testing Trifecta methodology (https://splitbase.com/website-redesigns/), where through a month of extensive quantitative and human behavior analyses, we are able to map out exactly what needed to be on the website, and how to structure it.

After rounds of user testing, we validated the mockups and came up with this design as a result. A clean, modern, and conversion-optimized website for the company - one where nearly every single design decision was backed by data.