Conversion-Focused Web Design For Skincare Brand

Everlift, founded by one of North America's leading plastic surgeon, approached SplitBase to design their new website due to our extensive conversion optimization and design expertise for high-end products, skincare, and beauty.

We began our Conversion Blueprint research following our Testing Trifecta Methodology (https://splitbase.com/ab-testing-trifecta) to dive into their customers' behaviors and personas - which included:

- Website Polls
- Customer Surveys
- Extensive Analytics Analysis
- User Testing
- Design analysis using our database of over 300 best practices in design for the luxury and beauty industries
- Mouse Tracking Analysis
- Mockup validation using various user testing methodologies

Based on our findings, we created data-driven website designs, setting a new standard for the ecommerce brand.