Retail renaissance

Editorial illustration for Shopify's retail newsletter. This month's edition focuses on a renaissance in retail. Value-focused and luxury brands are thriving, while businesses that cater to the dwindling middle class are fizzling out.

“...the stores that are swimming in a sea of sameness — mediocre service, over-distributed and uninspiring merchandise, one-size-fits-all marketing, look-alike sales promotions and relentlessly dull store environments — are getting crushed.” —Steve Dennis

Always a fun challenge to work on editorial applications of our product illustration style! It's important that these illustrations read quickly and clearly, especially at a very small size on mobile.