Shapes & colors for Blok
From this day on, I’m working full time to reshape the real estate industry at www.blok.ai.
I've already worked with Blok for about a year so there are few shots waiting to be published. This first one is about the brand colors and main visual element which we call "the corner". This corner/room can have various forms which allows us to use it quite widely on our materials.
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Blok is a new digital real estate broker service that allows you to buy and sell homes directly online. The technology and service concept developed by Blok enable price levels that can not be reached by other brokers.
For this, a distinctive identity was needed to separate Blok from traditional brokers, which look very similar to each other. There was a need for uniqueness, a distinctive but controlled color scheme and a clearly identifiable continuum between marketing communications and the service.