Casino Affiliate - Mobile Focus
A lot of stakeholders still put too much focus on Desktop, trying to cram in as much info before the fold as possible with one goal in mind - conversion, conversion, conversion! The vast majority of 18 - 24yr olds (interested in gambling) are using their phones and are accustomed to scrolling: newsfeeds, instagram, facebook - embrace the scroll, don't fear it.
The idea here was to simplify all the information that an affiliate provides the user, making it visually easier to digest and understand.