COLSA Young Professionals Branding

This was a fun side thing I got to do for COLSA a few months back as we get our young professionals group up and running. We needed some merch to pass out at the YoPro Christmas party and future events. I pitched a few other things that might come about in the future, but for now we've got a custom mark, some fun shirts and stickers out of the deal.

At some point in 2017 I got to officially roll out the COLSA corporate brand facelift, so naturally we needed a mark for this group that was fresh and fun to go with a name like 'YoPro' but still felt like it belonged to the COLSA family. Thus, the custom type (initially taking our C to create the shape for the y you see in the initial concept) for the mark came to be. After meeting together with the powers that be, we shaped the y to be more of a definite y shape, while still holding onto some of the COLSA C traits.