Bier Klomp!

Some promotional material for a new event at this coming year's Tulip Time festival in Holland, Michigan. The event is a celebration of West Michigan craft brewing and will feature some of the area's best beer!

I was given the opportunity to take lead on creating a visual direction for the event. This is where we landed! This design, which will be screen printed by The Printmobile, features a custom blackletter type I created for the title and a bunch of other fun beer-related paraphernalia to support it.

I'm very pleased with the process and I am excited to see where this goes in the spring. For anyone seeing this who may just be in town for the event, look it up! Online registration opens tomorrow!